
Best Sellers On Sale Today!
Customers Love These Ethical, Cruelty-Free, Vegan Makeup and Skincare Products
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Luxury Cream Lipstick
Regular price From $15.00 USDRegular priceUnit price / per$24.00 USDSale price From $15.00 USDSale -
Hyaluronic Moisturizer
Regular price $45.00 USDRegular priceUnit price / per$55.00 USDSale price $45.00 USDSale -
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Pro Cheek Palette
Regular price $19.00 USDRegular priceUnit price / per$24.00 USDSale price $19.00 USDSale -
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Glitz & Glamor Set
Regular price $45.00 USDRegular priceUnit price / per$55.00 USDSale price $45.00 USDSale -
Dual Tip Eye Definer Pen - Black
Regular price $19.00 USDRegular priceUnit price / per$23.00 USDSale price $19.00 USDSale -
Vegan Lip Balm
Regular price $10.00 USDRegular priceUnit price / per -
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Shea Body Butter
Regular price $29.00 USDRegular priceUnit price / per$35.00 USDSale price $29.00 USDSale -
Active Eye Cream
Regular price $45.00 USDRegular priceUnit price / per -
Embrace Collagen Moisturizer
Regular price $55.00 USDRegular priceUnit price / per -
Single Pan Blush
Regular price $24.00 USDRegular priceUnit price / per -
Rose Quartz Roller
Regular price $23.00 USDRegular priceUnit price / per -
Natural Soap
Regular price $18.00 USDRegular priceUnit price / per -
Foundation Primer - Clear
Regular price $45.00 USDRegular priceUnit price / per -
Lip and Eye Makeup Remover
Regular price $24.00 USDRegular priceUnit price / per -
Men's Face Moisturizer
Regular price $48.00 USDRegular priceUnit price / per -
Nourish Hand Cream
Regular price $33.00 USDRegular priceUnit price / per -
Soothing Moisturizer
Regular price $23.00 USDRegular priceUnit price / per -
Styling Wax
Regular price $26.00 USDRegular priceUnit price / per -
Full Cover Foundation
Regular price $34.00 USDRegular priceUnit price / per -
Vitamin C Lotion
Regular price $49.00 USDRegular priceUnit price / per
Certified Clean Products- 100% Quality Guarantee - Cruelty-Free Returns
We Put Our Heart N Soul Into Our Products!
✨ Beauty with Standards You Can Trust
At Heart N Soul Beauty, we’re committed to creating makeup and skincare that aligns with your values — without compromising performance. Every product in our collection is thoughtfully formulated to focus on: clean, vegan, paraben-free, or cruelty-free.
From nourishing skincare to high-impact color, our formulas are designed with skin-loving ingredients and a conscious approach to beauty. Whether you’re seeking clean hydration, bold vegan pigments, or gentle paraben-free solutions, you’ll find products that deliver real results with integrity.
🌿 Clean Ingredients
🐰 Cruelty-Free Practices
🧴 Paraben-Free Formulations
💄 Vegan Options Across Categories
Explore the Heart N Soul Beauty collection — where purposeful ingredients meet professional-grade performance.
Let customers speak for us
from 14 reviewsI was so surprised on how well this worked and made my lips stand out. The extra benefit was on how well this kept my lips super moist the entire time.

I have to say this has really made a difference. Between the dry air, sun and my diet I have had issues with dry and cracking lips. This has kept my lips much in great condition and I haven't had an issue with dry and cracking lips since I have been using it.

I love the eye shadow pallet. It has the perfect amount of matte and shimmery shades, and I like the lip and eye primer. I just rub in a very tiny amount on my lips and eyes, goes on smooth. A little goes a long way. Where other primers tend to crease. Highly recommend.

There's so many ways to wear this Matte Lip Stain, which is really a liquid matte lipstick. I have Pink Peach and it's so pretty and versatile. I wear it alone, layer it with gloss or lipstick, or layer it over a darker color to give my lips the perfect ombré effect. A little goes a long way. Staying power is excellent. Definitely plan to buy more colors!!

I have had issues with dry lips for years, and this honestly is the first balm that has given me all day protection and a great feeling on my lips. Yay!

A little goes a long way. Eye shadow stays on all day and lipstick never bleeds. Highly recommend.

Love everything about this body butter! I have very dry skin, made even worse by severe east coast winter weather. I’ve tried SO many body lotions and remedies, and absolutely love this one. It’s thick and creamy but not sticky. Literally feels like ‘buttah’ (so good!). Love the way it smells too. Not perfume-y, just clean and luxurious. Highly recommend it.


Timeless Beauty For All Women!
Flawless Confidence, All Day Long
Get buildable coverage and a soft matte glow that lasts. Breathable, clean, and flawless—Beauty. Full Cover Foundation
Brighten Your Day, and Your Eyes
This creamy concealer hydrates, brightens, and perfects. Dark circles don’t stand a chance. Concealing Cream
Youthful Radiance in Every Drop
Glow-boosting botanicals and skin-loving oils restore and hydrate. A daily dose of luxury. Anti-Aging Rose Gold Oil

Confident Skin. Clean Results For Men.
Introducing the Heart N Soul Beauty Men’s Collection – where performance meets simplicity. Engineered for today’s modern man, our skincare and grooming essentials deliver high-impact results with clean, vegan, and cruelty-free formulations.
✨ Hydrate. Defend. Refresh.
From a powerful daily face wash to nourishing moisturizers and precision grooming, every product is made to elevate your routine – no fluff, just function.
✔ Clean Ingredients
✔ Effortless Style
✔ Results You Can Feel
For the man who demands more from his skincare – and isn’t afraid to show it.
Shop the Men’s Collection – Confidence Starts Here.
Why Clean Beauty Isn’t Just a Trend — It’s a Movement
Clean Beauty is the Future.
At Heart N Soul Beauty, we believe clean beauty isn’t a passing trend—it’s a powerful shift in how we approach makeup and skincare. It’s not just about what goes into our products, but also what we leave out. We're proud to be part of a growing movement that empowers people to make safer, smarter, and more ethical choices—without ever sacrificing performance or glam.
Stay Updated with the Latest Trends in Beauty - Right Here on Our Blog.

Beauty with Passion, Products with Purpose!
- 25+ Years of Beauty Industry Expertise, specializing in luxury, high-performance cosmetics.
- Leader in Vegan & Cruelty-Free Beauty, committed to ethical and sustainable makeup artistry.
- Expert in Paraben-Free Formulations, ensuring skin-friendly, high-quality products.
- Advocate for Clean Beauty, prioritizing safe, non-toxic ingredients without sacrificing performance.